If you are the business owner and operator rolled into one, then you may consider doing the job yourself, thereby and saving the money you’d have otherwise spent on outsourcing the work. Each case is different but ultimately this may cost more in the long-run. Having an online presence on social media is a foundation, and it’s every bit as important as a brick & mortar storefront (possibly more so in an ever-growing online world), because it’s your reputation and brand you’re building – your online ‘face’ as it were – and getting it right the first time means much better results long-term.
By having to do both the social media management and general management of the job plus all the other duties, there is rarely enough time to do any one of those perfectly, so most split their time among all the necessary tasks. Unfortunately, often this means that social media management is the first to fall by the wayside, because it doesn’t initially seem as important as everything else which needs to be done, and it doesn’t show immediate results either. Social media management and advertising is a long-term investment which begins to make sense as engagement grows. Sales are directly influenced by engagement, and that can only happen if the business is present, and… engaging!
In this scenario, utilising software tools to leverage your time better will definitely be helpful, as you’ll only need to dedicate a fraction of your time to setting up your posts in advance and letting the software publish them on a schedule. You are still able to control what gets posted, when it’s posted and where it gets posted. There are tools like our free MagiSocial dashboard online app which will help plan posts through the week and includes things like free templates and image upload options.
You can also upgrades to MagiSocial PRO, which offers higher levels of service and functions for those who want more regular posts more often and extra tools to save even more time. These extra upgrades don’t cost much and will help make what was a pain and disorganized something more manageable and that can be done from the couch at home on a Sunday night – you’ll have your posts ready to go for the week in no time. Of course online software can’t do much for replying to someone who leaves a comment or messages you, so it’ll be up to you to monitor your comments and inbox. The software won’t be able to set up ad campaigns or anything like that, but it does help you to save a tremendous amount of time, which helps hugely.
If you prefer to outsource the social media management service completely but still oversee what is being posted, there’s a good middle ground option. The outsourced party can utilize media (such as images) from those you provide in addition to stock photos available on the net – that would typically get coupled by appropriate text and a link to your website. You’ll be able to see the posts prior to them publishing and can recommend changes beforehand. Typically at this tier, the social media manager will be responsible for creating and scheduling these posts, but won’t deal with replies to comments, inbox message etc..
This level is easily the largest time saver because while picking a great image can take time, more goes into sourcing what to write, verifying accuracy, and finding the perfect blend for the audience. Writing headlines and the summaries beneath or next to a photo post which are engaging and captivate interest are not the easiest things to craft or to get right (considerations include ‘too long’, ‘too boring’, ‘too short’, ‘misleading’ and so much more). It’s difficult for a person with a small business to manage all of the things required of a social media manager, which is why results often fall short of the mark.
Magi Social Content Writing Services provides this option. Our goal is to give back time lost to research time, subject material, content sourcing, photo sourcing, best times to post, keeping up with social media marketing trends and more. Leaving the posting up to people who do it for a living makes sense. All Magi.Social’s Social Media Managers are first-language English speakers with far more stringent requirements than that of most ‘writers’. There are many people that can and do offer social media management as a service, but be warned: it’s common to have issues with typographical errors, grammar mistakes, and plenty more to discourage wasting one’s money on the service.
Having a great mid-tier option means that the price doesn’t break the bank, but it takes a huge weight off in terms of responsibility and stress and replaces it with relief and free time.
If you’re looking for a truly hands-free option and you’re not interested in hiring an entire team in-house to do the job, this option is usually chosen.
It also includes replies to posts and comments, which means that the company need only choose how many times a day they want a post to go out, and they’ll go out like clockwork, with replies ready for comments as they come in. Replies are constructed from a set of template “questions and answers” provided by you, and where an answer is not provided, your outsourced social media manager will ask you for the answer which will then be added to the Q&A template for use in future should the question/comment arise again.
With this option photos, text, video and any other media useful to the running of your social media channelsas well as any other 3rd party media sources available to the social media manager’s arsenal will be leveraged to produce a power-packed social media timeline which forms the foundation and basis for a business’s online profile (or maintains one which is already well-formed). It means you don’t need to worry about bad PR, not answering questions etc., and know that the pressing messages or urgent needs are the only time they’ll be bothered by it.
The package provides for deep flexibility in terms of scope where anything over the cost of the base package is involved can be negotiated a’ la carte and as required by agreement. This is the luxury option for any business not looking to self-hire their own social media management team, which would include a strategist, marketer, producer, designer, researcher, writers and more, yet still reap the benefits of all of these.