Marketing During Changing Times

Posted by Magiweb on April 16, 2020
Rewriting company stories, starting new ones, ending others - and sparking new ideas in even more. There are a few fundamental things which will survive anything and all time, like the need to remain humble and dedicated, gracious and warm, kind and understanding, patient and amenable.

This is just as true for business as it is for personal relationships.
Everyone is attempting to live as normally as possible throughout a pandemic which has swept the world, and promises to make history.

It’s rewriting company stories, starting new ones, ending others - and sparking new ideas in even more. The face of the world we all once knew is being recreated, and what we will all end up living in once it’s over, is anyone’s guess.

There are a few fundamental things which will survive anything and all time, like the need to remain humble and dedicated, gracious and warm, kind and understanding, patient and amenable.

This is just as true for business as it is for personal relationships, and during a global crisis - perhaps even more so.

Closed vs New

Right now, many businesses have had to close their doors. Some temporarily, others forever - to either go fully online, or to stay so. It’s always sad, and hard watching businesses we know and trust disappear to be replaced by the new, and the other.

As some will recall with automaker Hyundai, or computer company Dell, there was a time they weren’t trusted either, as the new and the ‘out there’ company that wasn’t what people were accustomed to. Now they are such staple names that nobody would think twice about issues trusting their brands.

Stay Noble

While it is a moral issue to capitalize off of a pandemic, it’s not stopped big brands from jumping on board, to fill the viewing public’s streaming sites full of advertisements which make it look like they are helping, helpful and present during this pandemic, but are also a big flashy look at me as they’re meant to be so the viewer will remember their brand. 

Anything which manages to touch someone’s heart is likely to be remembered fondly, and even defended by the people/person moved. It’s just important to be respectful while even mentioning the pandemic within any type of advertising, because even a respectful ‘we’re here for you’ may not come off as helpful as the intention was and end up being insensitive and greedy.

Come Together

The larger corporations can afford to misstep now and again in their marketing efforts, because they aren’t hurt by it enough for it to matter. Even the seemingly big things are quickly enough forgotten by the incensed public given enough time. The corporation's deep pockets ensure it is absorbed without too much pain. This isn’t so for smaller companies whose margins are smaller, where a misstep could close their doors.

It’s a time to be there for people if the doors have remained open, to become a better part of a global community by coming together, and to ensure that people see the company there, right where they are. The only way to do so is to increase digital marketing efforts, because everyone’s present right now, there is really no better time than now.

Right This Minute

Everyone’s in front of their computers or their televisions because for most of the people in the world, it’s all they can do while trapped inside.
Many are without work at all, and for those still working - it’s a terrifying climate.

People are looking for one common thing- some relief. Whether it’s getting needed items from a store which is constantly out, getting stress relieved about a family member in the hospital with the virus, help with bills during the pandemic, relief about work related EVERYthing for those who were furloughed as well as those still working and afraid.

To that end, we have some relief on the horizon.

MAGISOCIAL Is The Answer

Like other companies hoping to make a difference, Magisocial has a social media management solution which includes content writing services, which is perfect if a company needs a short-term solution while employees are home and unable to work - or if it’s no longer become possible to employ a team of people to manage social media needs and content for the website, due to the costs of the pandemic to the company.

Power Of A Team

Magisocial gives you the power of a team, for a lot less than it costs to employ an entire team. Quality is just as the business owner drives, and the vision remains pure due to competent communication between the business owner/manager and Magisocial writers/management, to ensure the content/photos and more always align with a company’s core principles. The work is available to review prior to posting as well, for any last minute needed corrections.

You can find out more about it [here] where you will find many different pricing tiers and needs addressed based on the size of the business and the company’s need.
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