Rewriting company stories, starting new ones, ending others - and sparking new ideas in even more. There are a few fundamental things which will survive anything and all time, like the need to remain humble and dedicated, gracious and warm, kind and understanding, patient and amenable.

This is just as true for business as it is for personal relationships.

Trends are constantly changing within social media, but one of the hottest is gamification.

These same strategies can be laterally applied to social media marketing, and even other types of marketing with amazing results.

The end of any year is the time for introspection and a look backward to determine how best to move forward with the company’s new vision & implement it within the new year.

Let’s help you take a better look at your own.

People once trusted social media companies, until widespread reports about sharing of sensitive data and privacy breaches. Once this began to happen, it was a landslide of events which led to public distrust of social media as a brand, and they began to put less of what matters online.

Social media has become a giant worth knowing in any line of business. Knowing how best to navigate the inner workings of each is an art learned by the best social media managers out there.

Knowing what they’re doing is key to one’s own success.

Engagement bait tricks people into engagement with a post to boost their social media status, by asking for things like reactions, comments, shares or other typical engagement markers in terms of data. Quality engagement is the biggest sign of a successful company with real figures to draw from. It’s also very rare these days.

Overtargeting isn’t something many people have likely heard of, because it’s such a new concept. It was brought about by retargeting gone very wrong. Nothing is great in excess and overtargeting people is no exception. The fact that it is happening to an egregious degree means it is being penalized now.

Marketing saw quite a boom with the birth, and rise of social media. Now, nearly everyone is on social media with many using more than just one platform. Marketing here has some lucrative benefits simply by being conveniently where your audience is.

This is a question everyone asks at some point, and the answer changes as the business grows. This hits on an important principle: every business requires a different level of service based on a number of important factors, but how does a business determine this? We can help.

Which social media platform does your particular brand, business or niche belongs on? Tips vary of course from source to source; here are ours – gathered by years of experience and from experts everywhere.